For the second year, YouTube led as the ad-supported streaming platform with the most ad placements and budgets, chosen by 75% of brand and agency respondents.
YouTube's dominance is fueled by its extensive audience reach, boasting over 2 billion monthly logged-in users, surpassing other platforms and holding the top spot in streaming.
YouTube leverages Google's first-party search and browser data through Google's DSP, making first-party data crucial for advertisers in a changing landscape.
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