The Center for Countering Digital Hate's report highlights X's ads appearing alongside significant misinformation during the unrest, leading to decreased advertiser trust and spend.
X displayed ads from major brands adjacent to misinformation-laden content, with 260 million views generated by key U.K. accounts following the Southport attack.
Despite X's attempt to dismiss CCDH reports, the findings indicate that the platform's ad system may inadvertently promote harmful content, impacting advertiser confidence.
Elon Musk's amplification of divisive figures like Tommy Robinson raises concerns about X's safety for advertisers, with historical legal challenges already facing the platform.
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