* By Julian Cannon
Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products.This is a change from the last two years, when the alcohol brand advertised around the big game through regional efforts.But this year, Anheuser-Busch's exclusivity on alcohol ads is up for the first time since 1989, opening the door for other alcohol brands to join - and Rémy Martin is capitalizing on that.
Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products.This is a change from the last two years, when the alcohol brand advertised around the big game through regional efforts.But this year, Anheuser-Busch's exclusivity on alcohol ads is up for the first time since 1989, opening the door for other alcohol brands to join - and Rémy Martin is capitalizing on that.
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