RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status
Briefly

"Any new high-impact inventory source with minimal ad clutter is worth exploring, particularly given how well similar offerings have performed for brands targeting 'movers'."
"Our bigger goal is to get those partnerships and really creating advertising opportunities that fit the advertiser's need... it's not as if we have a sale sheet with that..."
Read at Digiday
[
|
]