Reddit has partnered with major US sports leagues to bring video highlights, player AMAs, and behind-the-scenes footage to the platform, creating new ad opportunities.
Partnerships with sports leagues allow advertisers to align campaigns with relevant communities, generating revenue for Reddit. The NFL test yielded significant lifts in purchase intent, brand favorability, and awareness for one brand.
Reddit, which heavily relies on advertising revenue, sees sports as a key category. The platform's active sports communities have led to high user engagement, with 20.4 billion screen views in the last year.
Reddit's COO highlighted the platform's appeal to sports fans globally, emphasizing the deep engagement and connections it offers. The focus on enhancing engagement benefits Reddit's communities, partners, and advertisers.
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