Reckitt CMO: AI is already making marketers better and faster
Briefly

GenAI, when harnessed correctly, offers significant opportunities for enhancing job satisfaction and elevating human capabilities, rather than solely displacing jobs.
By partnering with GenAI, employees can concentrate on creative tasks such as strategic planning, which leads to increased job meaning and market value.
Efficiency gains from AI have been established, yet leaders face challenges to fully embrace these changes across all departments.
Rather than viewing GenAI as a threat, we should approach it as a collaborative tool that augments human abilities, providing security and purpose in roles.
Read at Fortune Europe
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