"Disney's leadership studied how marketing is changing to meet the disruption happening across all industries and build an organization that's nimble and modern."
"Over the past few months, the marketing leadership team and I have been working together to design a thoughtful go-forward structure for our unified marketing organization that will unlock innovation, reduce complexity, and build critical capabilities."
"CEO Josh D'Amaro told staffers that the company decided to streamline its enterprise marketing and brand groups to serve consumers in an even more connected way."
Disney has completed a round of layoffs affecting various divisions, particularly marketing. CEO Josh D'Amaro emphasized the need to streamline marketing and brand groups for better consumer connection. Asad Ayaz, the chief brand and marketing officer, explained that the leadership team aimed to design a unified marketing structure to foster innovation and reduce complexity. The review revealed overlaps in roles, leading to some staff being offered new responsibilities to align with future capabilities.
Read at www.businessinsider.com
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