"We had these four NIL athletes on the shoot, briefing them going up to this thing, and their reaction said it all: 'This thing is gonna fly,'" said Liz Valentine, CEO and co-founder of Alt League. This highlights the enthusiastic reception of the Combat Sandstorm bat, noting that engaging with athletes who are still in school offers unique insights compared to working with established professionals.
"Teaming with high school athletes already known for their social presence and NIL deals, Rawlings and Alt League focused their first Combat MFG campaign around the Sandstorm: a bat with hot pink accents on the knob and barrel," illustrating how modern marketing strategies integrate social media influencers and collegiate-level athletes to resonate with the target audience.
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