Rawdogging, brat and looksmaxxing: Guardian's breakthrough words of 2024
Briefly

In 2024, the 'rawdogging' trend, originally tied to unprotected sex, evolved to a viral TikTok challenge that discourages entertainment during flights for 'mental growth.' This rather absurd interpretation raised health concerns as some individuals took it to alarming extremes, avoiding basic necessities like water during long hauls.
The term 'looksmaxxing' surged in popularity after migrating from incel forums to mainstream TikTok, where it spurred a wave of teenage boys seeking to maximize their physical attractiveness. Experts warned of the potential negative effects on mental health, noting the rigid criteria it promotes.
'Boysober' marked its emergence as a new term in 2024, reflecting a conscious decision among heterosexual women to abstain from dating and relationships. This trend was rooted in the 4B movement originating from South Korea, which focuses on promoting personal well-being over romantic engagements.
Read at www.theguardian.com
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