Q3 in Ad Tech: Trials and Tribulations
Briefly

In early August, a landmark ruling, brought by the US Department of Justice (DoJ), judged that Google has engaged in anticompetitive practices to preserve its dominance, thereby stifling competition and innovation. The DOJ's case alleges that Google, via a host of acquisitions and subsequent manipulative self-preferential actions, forced as many transactions as possible through its own ad tech stack, to the detriment of players across the entire digital advertising supply chain.
The trial featured testimony from many key witnesses, including Index Exchange's Andrew Casale. Hot on the heels of his court appearance, Andrew flew to the UK for our ATS London event, sitting down with Ciaran O'Kane to discuss what it means to be an SSP in 2024. Ciaran also shared the stage with another ad tech GOAT, The Trade Desk's founder Jeff Green.
Q3 also saw our annual adventure to SEA for ATS Singapore. Over 900 attendees from agencies, brands, publishers and tech partners all joined us to hear insights from leading voices in the industry. Ad tech M&A continued its resurgence, with Equativ once again dipping into the acquisition market and picking up Kamino Retail. It's been a big year for the French company, which also announced that revenue had tripled since 2022.
Read at Exchangewire
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