PubMatic partners with Instacart to enhance programmatic advertising using retail media data.
Instacart data aids in targeting consumers at the point of purchase and measuring campaign effectiveness across digital channels.
GroupM expresses excitement for utilizing dynamic audience segments in PubMatic's premium inventory.
Mars sees the potential to enhance brand recognition and ROI through scaling retail media data in programmatic campaigns.
[
add
]
[
|
|
...
]