Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com
Briefly

from TipRanks Financial1 month ago
Publicis Groupe aims to revolutionize influencer marketing by acquiring Influential's AI technology, vast creator network, and global influencer data for strategic brand connections and real-world impact.
TipRanks Financialhttps://www.tipranks.com/news/the-fly/publicis-to-acquire-influencer-marketing-firm-influential-terms-not-disclosed
The partnership with Epsilon will allow Publicis Groupe to offer a Premium Creator Network, improved influencer planning using consumer insights, and maximized cross-channel outcomes in a single, AI-powered platform.
TipRanks Financialhttps://www.tipranks.com/news/the-fly/publicis-to-acquire-influencer-marketing-firm-influential-terms-not-disclosed
Read at TipRanks Financial
#influencer-marketing #acquisition #ai-technology #epsilon #digital-campaigns
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