Publicis Groupe's U.S. media arm has acquired Dysrupt, a performance-driven digital marketing agency. This acquisition will integrate Dysrupt's proprietary Impact Advertising System (IAS), which improves media buys, creative performance (including generative AI), and employs cookieless measurement systems. Dysrupt works across various sectors, including e-commerce and health. The IAS suite aims to address marketers' demand for effective performance marketing solutions, especially in a cookieless environment. Clients like GameStop and Ancestry highlight Dysrupt's history of delivering effective results. Publicis Media aims to bolster its capabilities as marketers focus on measurable outcomes.
"Dysrupt delivers exceptional results for clients by shaking up traditional marketing strategies," said Publicis Media U.S. CEO Chris Boothe in a press statement. Their best-in-class performance.
Publicis Media is shoring up its performance marketing capabilities with the acquisition of Los Angeles-based Dysrupt, central to the deal is Dysrupt's IAS, a proprietary solution suite.
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