Print and broadcast have died. What's a creative to do?
Briefly

from Creative Bloq2 months ago
The mass media has undergone rapid changes impacting content creators. With 77.7% of US ad spending now directed to digital media, traditional platforms struggle to remain relevant.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/print-and-broadcast-have-died-whats-a-creative-to-do
In 2016, the tipping point was reached with online ad spending surpassing traditional TV for the first time. This trend has left traditional media scrambling to adapt.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/print-and-broadcast-have-died-whats-a-creative-to-do
Read at Creative Bloq
#digital-media #advertising #media-transition #content-creation #broadcast-tv
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