Overall ad revenue rose 24% in 2023, reaching $47 billion, with growth driven by sponsored ads. Sponsored TV now offers a self-service option for advertisers on multiple streaming platforms, expanding Amazon's ad reach.
Prime Video incorporated ads into its content, now reaching 200 million monthly viewers. Introducing ads as a standard feature, Prime members can opt for ad-free viewing by paying an additional monthly fee.
Jassy discussed Amazon's approach to 'primitives,' foundational building blocks for services. He refined this concept during his time with Amazon Web Services, emphasizing the flexibility they offer builders.
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