TikTok said, 'The Supreme Court has an established historical record of protecting Americans' right to free speech, and we expect they will do just that on this important constitutional issue.' This indicates the company's commitment to fighting potential censorship.
Corie Meredith, vice president of marketing at UMortgage, stated, 'The disadvantage that it's going to have is on the borrower... TikTok offers the opportunity for borrowers to do their due diligence and learn about the process,' emphasizing the platform's unique educational role.
Industry experts note that TikTok's potential absence could leave a significant gap in consumer outreach efforts, as it connects key demographics like Gen Z and millennial first-time homebuyers.
Lindsi Flynn of Assurance Financial highlights that while their brand may not be severely impacted, social media is crucial for loan officers, especially with a subset relying heavily on these platforms for referrals.
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