The article discusses the revival of Doritos' 'Crash the Super Bowl' campaign to mark its 25th Super Bowl commercial, highlighting the ongoing challenge of maintaining creativity. It notes the effective use of creator culture in marketing, where aspiring filmmakers generate buzz and engagement. Additionally, Lay's returned to the Super Bowl with 'The Little Farmer,' celebrating farming families through storytelling. These campaigns showcase the industry's ability to transform ideas into memorable commercials that resonate with audiences, reflecting the ongoing learning experience within advertising.
When you've been doing something this high-profile for 25 years, the challenge is to keep coming back with the same level of creativity and inspiration.
Turning over content creation to fans is to get comfortable with giving up control because the benefits are worth it.
This year's spot celebrates the hard work and dedication of the many multi-generational farming families who proudly produce Lay's potatoes.
Every year, our industry transforms the mere hint of an idea into that handful of 30-second spots that make us laugh or cry.
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