A U.K. influencer's request for a free car led to widespread backlash, raising questions about the ethics of influencer gifting. Similarly, Poppi's decision to send full-sized vending machines to influencers for a Super Bowl ad sparked outrage, with critics labeling it as elitist, particularly given current economic struggles. Despite Poppi's claims that the machines were intended for broader community sharing, many felt overlooked, especially marginalized influencers. The incident illustrates the ongoing debate over the appropriateness of extravagant gifts in influencer marketing and the perceived disconnect from everyday struggles.
Scrolling on TikTok just to see Poppi send vending machines full of soda cans for free to rich people is crazy. Why do rich people deserve free things?
Times are tough economically and lots of people can't even afford to drink Poppi at all—and they have to watch wealthy influencers flaunt this online?
Not ONE Black influencer got a Poppi vending machine.
Both creators across the board received the vending machines with the intention that they would be shared with their communities.
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