The average cost per thousand (CPM) for podcast advertising in April held steady compared to March, with only a marginal decrease of five cents or 0.2%. In April, 1,000 ad impressions cost $21.90, slightly lower than the $21.95 in March.
Campaigns with 1,000 to 9,999 impressions experienced a significant drop in the average price per impression, decreasing from $22.55 to $21.90. This reduction brought the pricing for this size range in parity with the overall average cost, a unique occurrence in the CPM rate history compiled by Libsyn Ads.
Libsyn Ads offers a pricing calculator for potential marketers, allowing them to input reach and desired ad spots to obtain an estimated average CPM rate. This tool simplifies the process of understanding and planning for podcast advertising costs.
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