"I always say if performance marketing and brand building had a baby, it would be Performfluence," Stuart-Loayza said, emphasizing the innovative blend of strategies in the influencer marketing space.
Performfluence is designed to combine data, AI optimization, creative, media buying and measurement capabilities to offer clients a way to assess the value of their influencer marketing investments.
The two agencies have been testing the Performfluence system since last year with a few different models and types of influencers, indicating a thoughtful approach to its launch.
Performfluence focuses on several features, including search, campaign performance adjustments, long-term and short-term content generation, and measurable results that help brands optimize their marketing efforts.
#influencer-marketing #brand-building #performance-marketing #digital-innovation #agency-collaboration
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