As TikTok faces potential national bans in the U.S., competitors like Meta, Substack, and Flip are actively signing TikTok creators to their platforms with enticing financial bonuses. Meta's Breakthrough Bonus Program offers up to $5,000 for posting Reels, while high-profile creators can earn up to $50,000 per month. Substack has introduced a $20 million fund to secure creator migration without revenue loss, and Flip is offering a $100 million equity fund. However, retaining creators will depend on engaging them beyond the initial financial incentives.
Unless a platform takes a long-term approach, many creators will jump at these opportunities but may not stay.
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