Pizza Hut UAE is allowing customers to pay for pizza with TikTok videos through its 'Pay With Your Trend' promotion, promoting user-generated content.
According to Ahmed Sabri, Marketing Lead at Pizza Hut Middle East, social media has become a currency, and this promotion makes it accessible to all users, regardless of their follower count.
The promotion requires customers to initially buy the My Box, essentially turning the campaign into a marketing strategy that boosts Pizza Hut’s social media presence.
This novel initiative signifies the way brands are leveraging social media trends for marketing while engaging directly with customers' creative content.
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