Pinterest is positioning itself as a holiday gifting destination by launching over 1,000 gift guides and new features such as a 'quick save' option for shoppable wishlists.
The platform enlisted celebrities like Alicia Keys and RuPaul to curate nearly 40,000 gift ideas, showcasing a blend of user-generated content and product recommendations.
Building on previous holiday efforts, Pinterest aims to streamline shopping through curated content and partnerships with publishers like Vogue, making shopping more interactive and personalized.
Pinterest's continuous updates are designed to enhance user experience and encourage purchases, featuring direct links to brand sites and improved product catalog management for retailers.
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