Picnic, in collaboration with Zenith Global, released findings underscoring the influence of media quality on digital campaign effectiveness. By analyzing ads across high-quality and low-quality media environments, the research revealed that premium placements yielded 4.9 times more consented sessions and over 5 times higher click-through rates than lower-quality sites. Moreover, clicks from high-quality sources were twice as effective at driving traffic to landing pages, resulting in a notable 5% increase in brand lift. This underscores the importance of high-quality media for advertisers aiming to improve their return on ad spend.
The study revealed that high-quality media environments significantly enhance campaign performance, leading to greater consented sessions, improved click-through rates, and better brand consideration.
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