"We've grown online share for more than a year now and our portfolio is leading category growth on Douyin, the fastest growing online retailer in China," Keith said.
"P&G is looking for ways to stoke sales in China's sputtering economy, where its revenue was down 15 percent in the quarter ended on Sept. 30, dragging on the entire company."
"To rebuild sales, the company is offering more of its haircare and beauty brands on Douyin, and other fast-growing e-commerce platforms, P&G executives told Asian investors in August."
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