Perplexity's entry into the advertising space will rely heavily on winning trust from advertisers by proving its platform's effectiveness in reaching a discerning, high-income audience.
Advertisers are cautious about new platforms like Perplexity because they need assurance of delivering relevant content and effective ad placements amid growing privacy concerns.
For Perplexity to compete with Google, it must demonstrate success with early adopters, balancing trust and transparency alongside an ad-driven model.
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