PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand's summer campaign.From Memorial Day through Labor Day, limited-edition Pepsi bottles will include QR codes that give consumers access to Apple Music for the summer season, along with prizes such as travel to Apple Music Live events, Beats By Dre headphones and Pepsi branded merchandise.
#people #advertising #additionally #apple-podcasts #apple-music #merchandise #memorial-day #online-platforms
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