Optimising sponsored products yields substantial benefits for retailers, allowing them to effectively reach shoppers and drive engagement at the crucial point of sale.
Pentaleap and Colosseum Strategy’s collaboration enhances insights into effective ad placement strategies, emphasizing the importance of varied ad positioning for maximum conversion.
The report identifies that retailers adopting a fluid approach to ad positioning have better adaptability, aligning bids and relevancy to improve visibility and engagement.
By leveraging in-depth data from multiple top retail media networks, the report outlines innovative strategies crucial for retailers aiming to optimize onsite monetization.
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