PayPal's patent application for "advertising cannibalization management" addresses the issue of over-advertising, highlighting the potential loss of sales revenue due to excessive digital ads.
The technology analyzes user interaction metrics to assign a "presentation value" to different ad placements, enhancing user engagement while minimizing competition among ads.
By utilizing extensive user data from transactions, PayPal aims to effectively customize ad placements and offers, enhancing both user experience and advertiser success in digital marketing.
PayPal's renewed interest in digital advertising reflects a broader trend of merging commerce and advertising, indicating the potential for increased revenue streams for its business.
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