"The key to its effectiveness lies not only in the excitement and camaraderie generated by the initial event but also in how brands build upon previous campaigns to enhance brand fluency and create a strong emotional connection with their audience."
"Using its Test Your Ad platform that ranks campaigns from 1.0 to 5.9 stars based on consumers' emotional responses, System1 found Team USA sponsor Dick's Sporting Goods' 'Big Moments Every Day' spot particularly effective for connecting the Games to moments of joy in childhood sports."
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