Paid search: How can travel brands leverage search ads this summer?
Briefly

Paid search should be a core part of any travel brand marketing strategy because people actively spend time searching on search engines for holidays, accommodation, flights and more... Search products are offering increasingly visual ads, such as incorporating videos and image extensions.
Travel inspiration can take many forms, whether that's the spike in interest in Sicily from White Lotus fans, or the growth in wellness tourism fueled by social media. Despite these infl...
Read at The Drum
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