"I'm not concerned about that way of engaging with the consumer going away," said Pacsun CEO Brieane Olson, adding that supporting the creator community is part of the company's values-based approach. "There is a lot of concern for those creators about the immediacy of what's next right away should [the ban] happen."
The possibility that TikTok could go dark in just a few days time appears likely following a series of legal setbacks, setting the stage for a change that would shift around a significant chunk of ad spending while upending a thriving creator ecosystem.
Collection
[
|
...
]