"Like many businesses, Pacsun is weighing what will happen if the video-sharing app, which is owned by Chinese technology firm ByteDance, gets banned in the U.S. on Jan. 19 over national security concerns."
"TikTok's global ad revenue was forecast by researcher WARC to top $23 billion in 2024, but the app's real power is as a trendsetter that can make or break products virtually overnight."
"I’m not concerned about that way of engaging with the consumer going away,’ said Pacsun CEO Brieane Olson, adding that supporting the creator community is part of the company's values-based approach."
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