"Brands have been missing out on the full power of audio and creator-led content because these highly fragmented channels are challenging for firms without deep subject matter expertise," said Dan Granger, CEO. This highlights the need for experts in navigating the complexities of audio and creator-led media.
"Our mission is to redefine the value of these channels for advertisers. With Veritone One's industry-leading tech and data platform, in combination with Oxford Road's innovation, we're creating an agency that sets a new standard," emphasizes the commitment to leverage advanced technology for advertisers.
Key benefits for brands include unmatched scale and experience, advanced performance metrics, comprehensive channel coverage, and innovations in brand safety and measurement, illustrating the strategic advantages this merger aims to provide.
The transaction unites Oxford Road's international traction and industry innovation with Veritone One's advanced technology stack, addressing a critical gap in markets, offering brands unparalleled access to podcasts and creator-based video channels.
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