"There's been a lot buzz around this term 'brandformance.' We're experiencing this next wave in advertising where brands are leveraging mid and lower funnel commerce signals to inform both brand marketing and creative strategies. In the next 12-18 months, we're going to see retail and commerce media continue to emerge out of the performance shadows and truly evolve to help power precision marketing at scale."
"I don't know how political anybody in this room is, [But] we're now sharing the planet with ... intelligence decoupled from humanity. It's the first time in history that we are sharing the planet with another intelligence that we don't understand. The role of government ... is to protect us as best they can from this, but we have to protect ourselves first. So, the number one thing for everybody to do is get deep into this. Get a Gemini account, a chat GPT account, a Claude account ... Go deep and have a personal opinion about it that you learned, that you earned ... Then, contact your local officials and say ... 'As a citizen, as a parent, as a grandparent and as a human being, these are the things I need to be true for the world.'"
"We're starting to see more fractional CMOs, and from a business development standpoint, we're focusing on former agency colleagues who have transitioned to the client side in these roles. Some of the relationships we built five, 10 or 15 years ago on the agency side are now resurfacing, as these individuals, now fractional CMOs, are looking to build their brands through agency partnerships."
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