Overheard at ANA Masters of Marketing: '90% of banner ads are fraud and they don't work'The future of marketing is shifting towards 'brandformance,' integrating commerce signals into brand strategies for enhanced precision.
Council Post: What Is Brandformance, And How Does It Propel Brands?Brandformance is a holistic marketing strategy that integrates brand building and performance marketing for measurable results across multiple channels.
Why This Niche Marketing Approach is the Key to Business Growth | EntrepreneurBrandformance integrates branding and performance marketing to measure strategy effectiveness and align with data-oriented results for better ROI in the digital marketing landscape.