Over 12 million Americans now identify as full-time influencers, comprising nearly 7% of the U.S. workforce, showcasing a remarkable shift in career aspirations.
While the average income for paid content creators is $93,000, nearly half earn less than $10,000, highlighting serious income disparity within the influencer economy.
The surge in full-time influencers reflects a cultural trend where becoming an influencer is viewed as the new American Dream, despite its unsustainable nature.
A staggering 57% of Gen Zers aspire to be influencers, revealing a prevalent belief that social media can lead to fame, fortune, and community.
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