The survey reveals that Saturday at 2:36 p.m. is the prime time for social media shoppers to finalize purchases, highlighting trends across generations.
Results indicate that 63% of adults browse products on social media during work hours, with millennials being the most likely at 72%.
Notably, Americans average three hours of 'window shopping' daily and maintain an average of four full carts, often awaiting sales.
Individuals generally feel more comfortable storing payment information on social media platforms than on brand sites, showing a shift in shopping behavior.
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