#generational-spending

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fromBusiness Insider
3 hours ago

For Gen Z, cash isn't king. It's a joke.

Some 4.4 billion people, or about half of people worldwide, are using digital wallets, with that number expected to grow 35% by 2030, according to tech strategist firm Juniper Research. Adults 24 and younger are most likely to pay with their phones, using them to make 45% of their purchases, according to a 2025 report from the Federal Reserve (across age groups, mobile phones were used for 23% of payments).
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Marketing tech
fromDigiday
7 months ago

Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

Marketers are significantly increasing influencer marketing budgets for 2025, indicating strong confidence in its effectiveness.
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