Oscar Mayer Rewards Fans for Singing Along to 'Bologna Song'
Briefly

from Adweek2 months ago
The nostalgic campaign celebrates the 50th anniversary of the iconic "Bologna Song," encouraging fans to sing along and be rewarded with groceries.
Adweekhttps://www.adweek.com/brand-marketing/oscar-mayer-brings-back-the-bologna-song-with-rewards-for-fans-who-sing-along/
Brand manager Shelby Max expressed the intention behind the re-airing of the ad on Thanksgiving: "Our hope behind the re-airing of the ad on Thanksgiving is that it re-ignites conversation and love for the jingle for those who remember and those who are new to the song."
Adweekhttps://www.adweek.com/brand-marketing/oscar-mayer-brings-back-the-bologna-song-with-rewards-for-fans-who-sing-along/
With the campaign including a SingToPay website where fans can upload their renditions, Max stated: "By having multiple touch points across TV, online, and social we want to make this milestone one for everyone to remember."
Adweekhttps://www.adweek.com/brand-marketing/oscar-mayer-brings-back-the-bologna-song-with-rewards-for-fans-who-sing-along/
Read at Adweek
#oscar-mayer #bologna-song #advertising #marketing-campaign #nostalgia
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