Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green | AdExchanger
Briefly

Oracle's growth rate will increase without its declining ad business, marking a shift towards a focus on AI trends and favorable valuation multiples.
The Guardian's recent moves towards ecommerce and a paid recipe app have significantly shifted it towards being more reader-funded, thus enhancing resilience.
Ad-supported news no longer brings home the bacon; publishers are shifting their monetization strategies towards non-news content and paid subscriptions.
CFO Keith Underwood advises that while diversifying revenue streams is vital, publishers should not completely abandon their ad-supported models.
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