OpenAI's CMO Kate Rouch plans to leverage the Super Bowl to increase brand awareness for ChatGPT, which, despite its rapid user growth, lacks brand recognition. The campaign aims to connect ChatGPT to historic moments of innovation, using the visual of its cursor to symbolize how it 'thinks'. By showcasing various milestones, the ad will encourage conversations about the technology during the game. Rouch draws on her successful past experience with a viral Coinbase ad to propel engagement.
What we wanted to do in this Super Bowl ad is not only highlight ChatGPT as a leading technology but also invite people to understand the historical significance of this moment in tech.
The ad cleverly uses ChatGPT's cursor dot to show people how it 'thinks', linking each stage of human progress with the capabilities of our technology.
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