Advertisers are increasingly leveraging retail media budgets, often targeting grocery keywords like 'vegan' or 'no sugar added' even if these claims are misleading.
Google's new search guide for Freeplay enhances viewer experience and promotes ad inventory growth, showcasing how algorithms can optimize placements outside traditional methods.
Brands are re-evaluating influencer partnerships, especially during the election season, emphasizing the need for influencers to refrain from political content until the campaigns conclude.
The contrast between serious claims for traditional products and relaxed standards for online startup brands highlights a growing inconsistency in advertising accountability.
Collection
[
|
...
]