"Boxing Day and Black Friday sales have become stalwart shopping events for UK consumers looking to bag a bargain. But, as the country awaits the new government's Autumn budget, this year there could be some impact on consumers' intent to spend during this time," commented Sarah Tims, AVP, marketing at LoopMe.
"As half of the respondents feel that sales and discounts make them want to purchase more, there is a great opportunity for brands to ensure that their marketing strategies engage target audiences with upcoming offers. Likewise, ensuring a combination of in-store and online sales strategies will help drive customers to their preferred location to purchase, and maximise engagement."
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