Omnicom Group's reported revenue climbed 5.4% year-over-year in Q1 to $3.63 billion, with organic growth up 4% YoY, supported by its advertising and precision marketing services.
Flywheel Digital, acquired by Omnicom, contributed significantly to its strong performance. The firm, acquired in January, enhances Omnicom's digital commerce and retail media capabilities, offering an end-to-end marketing funnel tracking solution.
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