Marketing Dive3 weeks agoMarketingOmnicom's bets on precision marketing contribute to growth bumpOmnicom Group's reported revenue increased by 5.4% YoY, with organic growth at 4%, driven by its advertising and precision marketing offerings. [ more ]
Exchangewire5 months agoMarketingFifty-five works with Bayer to take creative analytics to a new levelTraditional analytics methodologies in evaluating campaigns are becoming obsolete. AI tools enable dynamic testing and modeling in campaign evaluation. Insights from data reveal that creative performance is often overlooked in digital marketing. Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire5 months agoMarketingFifty-five works with Bayer to take creative analytics to a new levelTraditional analytics methodologies in evaluating campaigns are becoming obsolete. AI tools enable dynamic testing and modeling in campaign evaluation. Insights from data reveal that creative performance is often overlooked in digital marketing. Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire5 months agoMarketingFifty-five works with Bayer to take creative analytics to a new levelTraditional analytics methodologies in evaluating campaigns are becoming obsolete. AI tools enable dynamic testing and modeling in campaign evaluation. Insights from data reveal that creative performance is often overlooked in digital marketing. Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire5 months agoMarketing techFifty-five works with Bayer to take creative analytics to a new levelTraditional analytics methodologies in evaluating campaigns are becoming obsolete. AI tools enable dynamic testing and modeling in campaign evaluation. Insights from data reveal that creative performance is often overlooked in digital marketing. Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire5 months agoBusiness intelligenceFifty-five works with Bayer to take creative analytics to a new levelTraditional analytics methodologies in evaluating campaigns are becoming obsolete. AI tools enable dynamic testing and modeling in campaign evaluation. Insights from data reveal that creative performance is often overlooked in digital marketing. Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]