#precision-marketing

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#ai-in-healthcare #privacy-preserving-data #precision-medicine #customer-lifetime-value
Medicine
fromAdExchanger
6 days ago

Pharma Advertising Was Late To Digital. Now It's Leading The Way | AdExchanger

Pharma must adopt privacy-preserving, AI-driven precision marketing to connect targeted patients with biologic and biomarker-driven therapies, making precision medicine commercially viable and accessible.
Marketing
fromThe Drum
1 month ago

The 'paradox of choice' - why relevance is the new growth strategy

Winning requires creating precision and relevance in key consumer moments, focusing on long-term customer value, continuous experimentation, and investing in new channels rather than chasing volume.
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