#customer-lifetime-value

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Shopify
2 weeks ago
Marketing

Essential Marketing Metrics: How to Gauge Marketing Success (2024) - Shopify

Marketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement. [ more ]
Shopify
1 month ago
Marketing

Marketing KPIs 101: How To Choose And Track The Right Metrics (2024) - Shopify

Marketing KPIs are essential for tracking campaign success.
Customer acquisition cost (CAC) and Customer lifetime value (LTV) are crucial marketing KPIs. [ more ]
MarTech
1 month ago
Marketing

How to find your next, best customers with ABM | MarTech

Identify and nurture next best customers through specific strategies like ABM.
ABM is about acquiring revenue and profit through a personalized customer experience. [ more ]
The Drum
2 months ago
Marketing

5 fast food trends from Dunkin' Donuts Swiss CMO

Maximizing customer lifetime value is crucial for boosting comp sales in the quick-service restaurant industry.
Dunkin' Donuts in Switzerland has embraced tech innovation like AI-generated ads and virtual reality to stay ahead in the market. [ more ]
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