Omnicom aligns Sparks & Honey with OMG for a data-marketing powerhouse leveraging Flywheel's eCommerce expertise and Sparks & Honey's cultural insights.
Sparks & Honey remains amidst the transition, focusing on global trend analysis across countries and languages, enhancing Omni's comprehensive data set positioning.
Omnicom's Flywheel acquisition drives the move to strengthen precision marketing, crucial amid signal loss like cookie deprecation in advertising.
Combining Flywheel's e-commerce insights with Q's cultural focus aims to elevate data strategies in Omni, reflecting a larger industry trend towards efficient data operations.
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