Marketing Dive1 week agoMarketingOmnicom shakes up Sparks & Honey amid Omni platform pushOmnicom aligning Sparks & Honey closer to OMG to enhance Omni data-driven platform. [ more ]
AdExchanger3 months agoMarketing techOmnicom Is Prioritizing Commerce Over Its Generative AI Ambitions | AdExchangerOmnicom is focusing on retail and commerce media through its acquisition of Flywheel Digital. Flywheel's data provides a better understanding of consumers without the need for cookies. [ more ]