Omnicom Media Group research finds a markedly different search marketplace, and new opportunities

"The real fundamental human truth is that we... have a seeking behavior wired in us. Then it's a question of, how do people want to seek?... People have all kinds of different motivations and desires and questions and needs."

"The principal changes fall largely along generational divides, with younger generations relying more heavily on TikTok or Amazon for more varied types of search... AI-driven search models from the likes of Perplexity."

Read at Digiday